South Asian Fashion & Lifestyle Fest 2016 inaugurated at International Convention City Bashundhara (ICCB)

A grand inaugural ceremony was held to launch the mega-event “South Asian Fashion & Lifestyle Fest” at International Convention City Bashundhara (ICCB). Celebrated fashion and lifestyle brands from India, Thailand and Bangladesh are taking part in this fest to showcase and sell their exclusive dress, jewelry, fashion accessories, footwear and lifestyle products. It is expected, this fest is going to be the center of attraction for our local shoppers who are eyeing the best deal ahead of upcoming Eid-Ul-Fitr.

International Convention City Bashundhara (ICCB), a business vertical of country’s pioneering business conglomerate Bashundhara Group, is the organizer and venue partner of the fest, while fashion magazine ‘Mirror’ collaborates as event firm. Besides, popular Bangla daily Kaler Kantha, Daily Sun, online news portal and RTV join hands as media partners.

Mr. Sadat Sobhan, Co-Chairman, Bashundhara Group, was the Chief Guest at the vibrant inaugural ceremony. Other Sr. officials & prominent personalities attending the ceremony included; Mr. Imdadul Haque Milan, Editor, The Daily Kaler Kantho, Mr. Mohammad Abu Tayeb, Adviser, Press and Media, Major General (Retd.) Mahboob Haider Khan, Advisor and M.M Jasim Uddin, Head of Operations,ICCB, along with numerous foreign exhibitors.

“This is a very novel idea I must say. We wanted to create a platform where our Eid shoppers will get an opportunity to buy a wide array of brands, and most importantly, comparing one with another as we have participating brands from home and away. No other marketplace or store can offer this unique shopping experience right ahead of the Eid. I hope people make it a point to visit the venue with friends and families,” said by Mr M M Jasim Uddin, Head of Operations, ICCB in his inauguration speech. “It will create a unique buzz in the fashion industry” said Mr. Imdadul Haque Milan, Editor, The Daily Kaler Kantho. Mr. Jasim said 02 seminars will be held during the fest with the participation of fashion and lifestyle icons, designers, experts and conscious people from the participating countries. During the fest, icons or celebrities from different sectors like fashion, lifestyle, film and media will visit the event and choose best products daily, he said.

The fest will also offer some exciting activities where a shopper will get to buy products that are preferred by visiting celebrities and fashion icons. Additionally, shoppers will get a chance to meet up-close with media celebrities.

The Fest will be open for the visitors from 11:00am to 9:00pm on the 12-30 June, 2016.